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RAM Trucks with a new special model – 2020 RAM 1500 Laramie Southwest Edition

30 March 2020

RAM has unveiled its latest truck on 18th March 2020. The new luxury trim is dedicated to one of the largest truck-buying regions in the world. The 2020 RAM 1500 Laramie Southwest Edition will be offered exclusively in Texas and its neighbouring states.

2020 RAM 1500 Laramie Southwest Edition - range
Credits: 2020 FCA US LLC.

This is the region popular as “centre of the truck universe”, and this edition is not the first to be offered specially for this market. The Lone Star edition is also aimed at this region and is still quite popular there. The new Laramie Southwest Edition combines the best in segment balance between performance, capability, luxury and technology.

Exterior

2020 RAM 1500 Laramie Southwest Edition - rear
Credits: 2020 FCA US LLC.

From the outside, 2020 RAM 1500 Laramie Southwest Edition grabs the eye with its body-coloured bumpers, mirror caps and grille surround. The sophisticated appearance is underlined by the chrome elements, including tow hooks, grille inserts, bodyside mouldings and the polished 20-inch wheels. Power side steps area also included, as they fold out when the truck is underway.

Interior

2020 RAM 1500 Laramie Southwest Edition - interior
Credits: 2020 FCA US LLC.

The cabin of 2020 RAM 1500 Laramie Southwest Edition is full of new features and high-technology solutions, combined with extraordinary luxuriousness. The massive 12-inch touchscreen is a part of the modernized Uconnect 4C infotainment system. The dual-pane panoramic sunroof provides the interior feel of spaciousness and comfort. Other innovative high-tech features are the electronic trailer brake control and the automatic high-beam headlights. The safety system is upgraded by adding:

On customers’ demand, the seat could be ordered either as a bench or bucket seat design. If the bucket seat configuration is selected, the RAM 1500 Laramie Southwest Edition will be delivered with a heavy-duty Mopar locking console.

Powertrain and body options

2020 RAM 1500 Laramie Southwest Edition - front
Credits: 2020 FCA US LLC.

The special edition will be available with all powertrain variants offered for the standard model. Buyer can choose between Quad and Crew Cab body configuration for their luxury truck.

New 2020 RAM 1500 Laramie Southwest Edition is planned to go on sale in the second quarter of 2020.

Author: Danny Stoyanova